Be shallow: The visual aspect of text
Enter the editor: English as a lingua franca
In many international companies, the only common language among employees is English. Whether they like it or not, staff have to get used to communicating in English. From casual emails and social media updates to internal instructions, presentations, blog articles and website content – a great number of people are habitually producing text in their second […]
To the last drop: wine, web design and the first collaboration within NoA
From translation to multilingual content creation, or why translation needs marketing
How to create compelling content and the story of the guitar riff in Rolling Stones’ Satisfaction
Making Waves’ Content Services department invited content marketing expert John Hayes to Krakow to learn more about the current trends in content creation. Editors Anja Wedberg and Carlos Rubens report from a full day of seminars on email marketing, social media and user generated content, served with a heap of entertaining anecdotes on the side.