Be shallow: The visual aspect of text
Enter the editor: English as a lingua franca
In many international companies, the only common language among employees is English. Whether they like it or not, staff have to get used to communicating in English. From casual emails and social media updates to internal instructions, presentations, blog articles and website content – a great number of people are habitually producing text in their second […]
Running a successful blog: from initial idea to finished website
Digital overload and the universal need for quiet contemplation
By digital overload we describe a scenario where our attention and interactions are being meticulously measured. This environment presents no shortage of obstacles and numerous alerts flashing with false urgency. Our behavior patterns are determined by impulse rather than conscious motivation. Contradiction permeates this new reality, since we are creating our own pit of distraction […]
From translation to multilingual content creation, or why translation needs marketing
Google going mobile: Mixed messages from the Colossus
How to create compelling content and the story of the guitar riff in Rolling Stones’ Satisfaction
Making Waves’ Content Services department invited content marketing expert John Hayes to Krakow to learn more about the current trends in content creation. Editors Anja Wedberg and Carlos Rubens report from a full day of seminars on email marketing, social media and user generated content, served with a heap of entertaining anecdotes on the side.
The El Dorado of digital communications revealed
At a lively celebration in Stockholm, Making Waves were introduced to the North Alliance (NoA) companies, which have joined forces to take their combined capacity within communication, design and technology further. The event revealed a paradigm shift towards human-centred innovation in service design, while consolidating its strong communications network and having a lot of fun.